Art direction for collaboration between TBWA and dotdotdash. This digital experience informed TBWA’s cultural intelligence unit, Backslash, on this cultural shift “While technology has given us convenience, knowledge, connection, and opportunity, it increasingly seems determined to take our values and autonomy away. According to global Backslash research, less than one-third of people feel that tech’s benefits outweigh the negative consequences. The majority (52%) are also concerned about the direction new technology is headed.” The result of the expirience was a 80+ page zine seeks to answer the question, uncovering tech’s harms and outlining clear opportunities for businesses to do better by us.